March 20, 2023

A Guide to Choosing Between JPEG, PNG, and WebP for Better SEO and User Experience.

A Guide to Choosing Between JPEG, PNG, and WebP for Better SEO and User Experience

Images are an essential part of web design. They can help tell a story, add personality to a brand, and create an emotional connection with the audience. However, using the proper image format is crucial for optimizing your website’s performance. This blog post will explore the three most common image formats – JPEG, PNG, and WebP – and when to use them in web design.


JPEG is a lossy image format that is widely used in web design. It uses a compression algorithm that reduces the file size of an image by removing some of the data. The result is a smaller file size and a loss of some quality in the image.

When to use JPEG:

  1. Photographs: JPEG is best suited for pictures and images with a lot of colors and detail. The compression algorithm works well with these images and can reduce the file size significantly without noticeable quality loss.
  2. Large images: If you have a large image that you want to display on your website, JPEG is a good choice. The smaller file size means the image will load faster, which is essential for user experience and SEO.
  3. Images with gradients: JPEG handles gradients well and can produce smooth transitions between colors without banding or other artifacts.
  4. Social media: JPEG is the way to go if you plan to share your images on social media. Most social media platforms compress images so that JPEG will minimize additional compression artifacts.


PNG is a lossless image format that supports transparency. Unlike JPEG, PNG doesn’t remove any data during compression, meaning the image’s quality is preserved.

When to use PNG:

  1. Graphics with transparency: PNG is the best choice for transparent images, such as logos or icons. The transparent background allows the image to blend seamlessly with the website’s background color or other elements.
  2. Text-heavy images: If your image contains text or graphics with sharp lines, PNG is a good choice. The lossless compression ensures that the text or lines remain crisp and clear.
  3. Images with limited colors: PNG is a good choice for images with a limited color palette. For example, graphics with only a few colors, like charts or diagrams, can be saved as PNG without losing quality.
  4. Retina displays: If you’re designing for high-resolution displays, such as Apple’s Retina displays, PNG is a good choice. The lossless compression ensures the image remains sharp and clear even at high resolutions.


WebP is a relatively new image format developed by Google. It uses lossless and lossy compression techniques to achieve smaller file sizes without sacrificing image quality.

When to use WebP:

  1. Large images: WebP is the best choice for large images that need to load quickly. Its advanced compression algorithm can reduce file sizes significantly, making it ideal for images with a lot of detail or resolution.
  2. Mobile devices: If your website has a lot of mobile traffic, WebP is a good choice. The smaller file sizes mean that images will load faster on mobile devices, improving user experience and SEO.
  3. Animation: WebP supports animation, making it a good choice for small, lightweight animations that won’t slow down your website.
  4. Chrome users: If your website has a lot of Chrome users, WebP is the best choice. Chrome supports WebP natively, meaning images will load faster for Chrome users.

Tools you can use for optimizing images.

Images that are too large can slow down page load times, leading to a poor user experience and potentially lower search engine rankings. Fortunately, many tools are available to help us compress and optimize your images for the web.


TinyPNG is a web-based tool that uses advanced compression algorithms to reduce the file size of PNG and JPEG images without sacrificing quality. Using TinyPNG, you can optimize your images for faster loading times, improved user experience, and better search engine rankings. It’s an excellent tool for web designers, developers, and anyone who needs to optimize images for the web. Additionally, TinyPNG provides a WordPress plugin that will enable users to optimize images as they are uploaded to their website automatically.


Alternative to Tinypng. Imagify offers three compression levels, including normal, aggressive, and ultra, allowing users to choose the level of compression they prefer based on their specific needs. Like TingPNG, Imagify also provides a WordPress plugin that will enable users to optimize images as they are uploaded to their website automatically. By reducing image file size, Imagify helps improve website performance, load times, and user experience while reducing bandwidth and storage costs.


A good alternative if you need additional formats. ShortPixel supports various image formats, including JPEG, PNG, GIF, WebP, and PDF, and offers several compression levels, from lossless to ultra. It also has a WordPress plugin.

Tools We Love

Canva – Premium

IMG Online

The hero image on our home page was changed to match our theme with this tool.

Remove Background

Sometimes the remove background tool in Canva is less effective than we’d like. Remove background is one of our favorites.

In Paint

TheInpaint is a web-based application that efficiently removes unwanted objects from your photos. This app can erase anything from power lines and telephone poles to tourists and text that ruin your photos. The app uses advanced algorithms to intelligently fill the selected area with pixels that match the surrounding area, creating a seamless image that looks like the object was never there. The app is user-friendly and requires no special skills or knowledge to use. Simply upload your photo, select the object you want to remove, and the app will do the rest. TheInpaint is helpful for photographers, designers, or anyone who wants to improve their photos quickly and easily.


In conclusion, choosing the correct image format for your website is essential for optimizing your website’s performance. JPEG is the best choice for photographs and large images; PNG is ideal for transparent graphics or limited colors. Webp is the best choice for large images, mobile devices, animation, and Chrome users.

To determine which image format will work best in certain situations, consider what type of image you are working with and how much control you need over fine details like transparency and color depth as well as whether or not sacrificing some detail would work in your favor if file size must remain small. Ultimately it’s always a balance between load times, visual appeal, and impact desired from given content. Although there are recommended guidelines when deciding between one or more of these formats, ultimately, experimentation testing will reveal optimal solutions given context specifics.


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